Twenty eight years ago, Amitabh Bachchan was the face of Don, a film that didn’t bear the weight of any expectations. Now Shah Rukh Khan is the face of Don, a film only surrounded by heavy-duty expectations.

Fifteen years ago, Rekha breathed life in the poetry and pathos of Umrao Jaan. Next week, Aishwarya Rai’s attempt as/at the same will hit the marquee. After Don, that’s a shuddering thought but I won’t let a devil named prejudice get the better of me. :-D

While on the subject of remakes, some time ago Saif was offered Vinod Khanna’s part in Feroz Khan’s retake of the 1980 Qurbani (which he produced, directed and acted in), in which son Fardeen would reprise FK Sr’s role. Even though the Chhote Nawab displayed sufficient enthusiasm, it didn’t quite work out.

The Khans might not be acting together, but they certainly don’t have problems replacing each other.

After a rather successful stint Fardeen is no longer going to play the suave, chilled out Provogue dude. His Love Ke Liye Kuch Bhi Karega co-star is the new face of the apparel brand. Of course Saif looks quite the antithesis of his Langa Tyagi avatar in this new makeover. And, no we are not complaining.

Having said that, have you ever really opted for any product, as an adult, just because an actor was endorsing it? Like do you wear Reid & Taylor because Big B says it’s the best? Or gorge on Ruffles lays because Saif challenged no one can eat just once? Or do you stop thinking about the pesticides in Cola drinks because Aamir Khan visited the company’s factory site? Or do you color your hair with Loreal because Aishwarya says she’s worth it?

So which one is it? Personal preference or dictating advertisements?